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Marketing (Minor)

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As marketing is crucial in the corporate value chain and prosperity, the Marketing Minor provides a broad exposure to marketing theory and technique so that students can apply marketing principles and practices successfully to their major discipline.

Degrees & Offerings
  • Minor
Location
  • Bloomsburg
  • Lock Haven
  • Mansfield
Department
College
Program Contact
Professor of Marketing and Professional Sales
Illustration of Mountain

Students interested in the Marketing Minor should consult their advisor for information on course requirements.

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Courses and Curriculum

Marketing Minor Requirements

  • 18 credits required for minor completion
  • Students should meet with their academic advisor each semester and use to monitor their individual progress toward completion of the minor.

Minor Requirements

Students who complete the program will be able to:
  1. Demonstrate knowledge of the principles of marketing.
  2. Explain the process of researching and identifying customer needs, understanding the customer buying behavior and process.
  3. Apply quantitative marketing techniques.
  4. Solve and communicate solutions to applied marketing problems.

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